"All truths are easy to understand once they are discovered, the point is to discover them." - (Galileo)
I can help you to discover and leverage consumer truths relevant to your business. I tailor my approach to the needs of each project, guided by two key principles ...
1. Information is not insight ... a creative leap is often required to get to the truth and develop insights about ...
2. Consumers often do not know what they think ... consumer truth needs to be uncovered and illuminated in subtle and creative ways.
As people become both more sophisticated and more cynical about marketing, it is even more important to create a real consumer connection, based on a consumer truth.